Are you affected by the cancelled trade fairs worldwide? Online events are the virtual solution to still reach your customers and present your products digitally – even more if you follow these easy steps for guaranteed success.
1. Promote your event
Create awareness for your virtual trade fair as much as possible. Micro-campaigns, for example, are suitable for this purpose as they can be implemented quickly and cost-effectively. In addition, use relevant social channels for targeted content, either organically or paid.
2. Choose the right technology
Choose a software with high security standards and extensive data protection for your virtual trade fair. This way all data will remain confidential and you and your guests can fully focus on the online event.
3. Create a personal atmosphere
Build on the existing basis of trust and create a personal atmosphere for your customers by sending out personalised invitations with a personal login code for your online event. On the day of the virtual trade fair itself, the contact persons on the company side should take care of their existing customers and attend to them personally.
4. Close the distance
Make products tangible even before the online event by sending personalised packages with product samples and advertising material ("Booth in a box"). Where possible, this allows the customer to hold your product in their hands in advance, test it and ask more specific questions at the event. Exciting landing pages and relevant product content help you to quickly convey unique selling points online and shorten the path between the customer and your product.
5. Provide exclusivity
Make sure to treat your long-term customers the special way with exclusive features. Give them early bird access to your virtual trade fair booth, arrange personal web appointments with experts from your company or provide exclusive highlights in a protected login area. Think of anything that makes them feel premium!
6. Ensure consistent branding
For a successful event, it is crucial that the entire appearance is seamless. Invitation, agenda, registration form, digital forum, live presentations, on-air graphics, stage design - all of them have to create a conclusive overall experience that inspires the visitors. A platform can bundle the different items on the agenda and offer a consistent brand experience to the user even during breaks.
7. Involve your guests actively
While planning the event, the participation of online users worldwide is the central component. Make sure the user experience is optimised for interactivity and a collaborative experience. Increase engagement and participation through gamification, surveys or live connection with users.
8. Organise pop-up trade fairs
Today Berlin, tomorrow Shanghai? No problem online! Take the opportunity to host several regional pop-up events. This allows you to reduce the number of participants as well as individually adapt your agenda to local customs and the needs of different groups.
9. Use data to win more leads
Track your visitors' behavior and interest during your online trade show. When the trade show is over, evaluate the collected data and use it to develop personalized follow-up strategies to turn your trade show contacts into qualified leads.